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The Changing Industry

music industryOf how the music industry has changed throughout the years.  My last post on Auto Tune, is one way the industry has changed.  How music is distributed and how people find your music are probably the biggest has changes that have occurred.  Record labels are no longer what you have to do to be known.  CD’s and audio tapes are not what people put on during their cruise to work, to grab grub, or to hit the gym. It’s Streaming. Streaming music is huge and been a big player in the shift of the industry.  So big in fact that the business model in which you sell your music or get yourself found needs to change with it.  If you had a friend or relative in the industry 20 years ago versus today, efforts to be known or market yourself, your music as a business are undeniably, absolutely different.

How have these changes affected artists? How will they change the nature of the industry completely? Is this a bad thing?

So many questions, thoughts to turn over in your mind, and new ways to get yourself out there to share your music.

We say don’t get to hung up on no longer what is. Or if there is even money or an ability to make it.  Yes, you can make it. Yes you can be known for your art delivered to the ears on individuals across the world. How you get there, how you make it, and the efforts you put forth are what are different. Knowing this and understanding this is what will set you apart. Today’s musicians cannot just focus on their skill of sound, but must be savvy on the business side of things and the marketing side of things to truly be successful.

With the power of the internet and technology, music can be delivered instantaneously and most time for free. From a musicians standpoint this can be frustrating, as the money from cd sales and people “purchasing music” is no longer the same. What an artist once made from a purchase of an album or cd, today can take 1000 downloads to bring in the same value.

Some industry must haves:

Talent. You must have some talent. You may not be the best, but you must have an audience that will want to listen to you. (if your that bad, there are many other avenues in music beyond your voice.)

Determination & Persistence. Everything in life has it’s up’s and down’s. We learn from our failures, and they only become real failures if we quit. If you want something you consistently and persistently put forth effort, everyday. You don’t break in the face of challenge, you take the challenge or problem and find a solution. What worked for one person may not work for you, so how will you continue on?

Business Savvy. Do you want to make money from your talent? If so, you must think business. You may be 1000 times more gifted than the rest of the population, but without the business now how and marketing know how, it doesn’t matter.

Marketing Savvy. How will you market yourself? How will you set yourself apart from others. What are your strengths? As technology and trends grow and drive the market, what position will you take in it?

 

Don’t be thrown off by the changing music industry. Embrace and power on with your vision.